Atlanta Advertising Agencies: Kilgannon was honored with two ADDY® awards at a ceremony recently hosted by the Atlanta Ad Club. The agency won a Silver ADDY award for the web site it redesigned for The Bantam Group. Kilgannon also won a Bronze ADDY award for a direct mail piece it developed for Manheim.
“I am both impressed and inspired by the work that is being done in Atlanta. It is always a great honor to compete against such a talented group of creative minds,” said Rena Kilgannon, president of Kilgannon. “Winning at this show is especially significant because this is the only creative competition hosted by the advertising industry for the industry.”
Kilgannon won an ADDY award for the web site it developed for The Bantam Group, an Atlanta-based market research firm. Kilgannon modernized the firm’s web site and logo, changing both the color scheme and font to better match the company’s personality in the marketplace.
In addition, the agency introduced flash, video and motion elements and tailored the site messages to appeal to small- to medium-sized agencies, the firm’s primary audience. Kilgannon accomplished this by demonstrating how its breadth of capabilities, including strategic research, planning and tracking tools, can benefit an agency’s bottom line.
The agency also won an ADDY award for a direct mail piece it produced for Manheim. The piece was developed to educate prospective dealers about the company’s frontline services offering. Manheim can recondition a used vehicle so that when it arrives on a dealer’s property, it is in “sell now” condition, saving a dealer both time and effort. The Manheim Frontline direct mail piece was sent to dealers in Dallas, one of the company’s test markets. The piece, along with other marketing components, helped to increase the revenue Manheim gained from post-sale reconditioning by more than 400%. Due to the overall success of the Manheim Frontline marketing program, it is scheduled for a national rollout later this year.
